New Funding for Analytics Agency AppTweak
April 6 2021
Information science-powered app retailer optimization platform AppTweak has raised $22m in a Collection B spherical of funding, which it’ll use to broaden its international presence, particularly within the APAC and EMEA areas, develop its platform, and diversify its advisory providers.
Headquartered in Brussels, the agency helps builders together with Amazon, Jam Metropolis, Yelp and Adobe to develop their cell apps and video games by means of a easy interface. Its software program collects and analyses listings within the ‘related apps’ part of each app web page, then makes use of information science to investigate this information. That is used to seek out insights and monitor KPIs resembling ‘estimated views’, to assist perceive what number of impressions an app receives from showing on different app pages within the part.
New funding comes from present investor Media Group Rossel, including to the earlier $1m in seed funding raised in 2014/2015. This newest funding shall be used to broaden the corporate’s places of work in San Francisco, Brussels, Tokyo and Bengaluru; to launch a number of new areas within the APAC and EMEA areas throughout the subsequent three years; to broaden the platform; and so as to add new members to the workforce.
Co-founder and CEO Olivier Verdin (pictured) feedback: ‘This funding is a milestone for AppTweak. We’re able to speed up our international development and broaden our providers. We will not wait to start out this journey with Rossel, which has supported us since our beginnings’.
Website online: www.apptweak.com .